Why Customer Journey Analytics?
Customer Journey Analytics gives enterprises one unified view of every B2B and B2C journey, instead of stitching together reports from disconnected tools. Hashout builds CJA data models and reporting so analysts get answers in minutes, not days, and teams can trust one model instead of reconciling three conflicting ones.
The Expertise We Bring to Enterprise AEM Sites
Adobe Platform Mastery
With over a decade of hands-on experience across Adobe platforms, we design and deliver AEM Sites implementations built to scale, seamlessly integrated, and enterprise-ready from day one.
Built for Marketing and Engineering
Create reusable components, templates, content models and workflows that give authors greater control while keeping the platform maintainable.
Experience Architecture Expertise
We bring deep, in-house expertise across information architecture, component design, and multi-site governance, supporting the full lifecycle of large-scale AEM Sites programs.
How We’re Different
Most analytics problems trace back to the model underneath the dashboard, not the dashboard itself. We audit data views and attribution logic before they become the blind spot a decision gets made around, and design for the data source you'll add next, not just the ones you have now.
Data view and attribution reviews to catch blind spots before decisions are made on them
Automation for metadata and reporting, not manual reconciliation
A roadmap focused on adding data sources without rebuilding models
Built-in bandwidth for new questions, not just the dashboards you have today
What We Deliver on CJA
CJA readiness and data-source assessment
CJA readiness and data-source assessment
Data view design and schema mapping
Cross-channel attribution model configuration
Integration with AEP, Real-Time CDP, and AJO data
Dashboard and workspace build for stakeholder reporting
B2B and B2C reporting model design
Data governance and access control setup
Team enablement for self-serve analysis
Our Impact
"Hashout has been an invaluable partner, providing the technical expertise and support necessary to scale our digital capabilities. They’ve helped us optimize our use of Adobe solutions, deliver key projects like Open Day and implement a PWA POC within our existing tech stack—all while maintaining cost-effectiveness and high-quality results.”
"Hashout did a great job capturing all the functions we were looking to have in the solution. I will highly recommend Hashout to any organization looking for a complex data tracking/reporting project."
“We never felt like Hashout was a vendor; we felt like they were an extension of our team. They delivered on all their promises, even when we made scope changes. The Hashout team was cooperative, able to take on that challenge, and still delivered the website ahead of schedule.”
By the Numbers
How many tools does it take to answer one full-funnel question?
Do your B2B and B2C numbers actually reconcile with each other?
Is your team spending more time explaining reports than acting on them?
Every Data Source. One Analytics Model.
Unified B2B and B2C reporting
Cross-channel attribution in one data view
AI-assisted analysis and auto-generated metadata
Reduced time from question to insight
Measurable, decision-ready reporting
Scalable governance across markets and business units
Agentic AI
How We Put CJA's Agentic AI to Work
We help clients take advantage of what's already one of the more advanced products in Adobe's agent rollout. CJA currently includes Intelligent Captions, automatic content metadata through Content Analytics, Adobe's AI Assistant, and the Data Insights Agent, all fully available, not in beta, plus Product Support Agent as a cross-cutting support capability. One meaningful differentiator we help clients understand: the Data Insights Agent is native to CJA and other AEP-based applications only, it isn't available in Adobe Analytics, which isn't built on AEP.
