Our Approach to Real-Time B2B and B2C Activation
Built on Real Adobe Platform Depth
With over a decade of hands-on experience across Adobe platforms, we design Real-Time CDP implementations for both B2B account-based activation and B2C audience activation at scale.
Audience and Identity Expertise
We bring deep, in-house expertise across audience segmentation, identity resolution, and destination activation, connecting Real-Time CDP to the channels your teams actually use.
Proven Real-Time CDP Specialists
We work closely with Adobe's product and architecture teams on real enterprise CDP implementations, not just theory.
Why Adobe Real-Time CDP?
Unify customer data around outcomes, identity and governance
Adobe Real-Time CDP brings behavioural, transactional and account data together into governed profiles and audiences that teams can activate in real time. Hashout designs the use cases, identity strategy, schemas, consent controls and destination architecture together so the platform becomes operational—not simply another place where data is loaded.
We Cut Page Load Times by 94% for Motilal Oswal
Motilal Oswal's legacy CMS caused 3-second load times and two-week content delays. Hashout migrated them to Adobe Edge Delivery Services — delivering sub-200ms speeds, 95+ Lighthouse scores across 3,000+ pages, and same-day publishing. All within two days of go-live.
<200ms
Page Load Speed
95+
Google Lighthouse Score
“We never felt like Hashout was a vendor; we felt like they were an extension of our team. They delivered on all their promises, even when we made scope changes. The Hashout team was cooperative, able to take on that challenge, and still delivered the website ahead of schedule.”
By the Numbers
How long does it take a new segment to actually go live?
Do your B2B and B2C audiences share one identity model or two?
Is activation something your team waits on, or something they control?
How We’re Different
Real-Time CDP succeeds when use cases, identity, governance and activation are designed as one operating system. Hashout brings these decisions together from the start, helping marketing and technology teams build a platform they can trust, operate and extend.
- Identity and segmentation reviews to catch fragmentation early
- Automation for activation, not manual segment exports
- A roadmap focused on reducing time from segment to live
- Built-in bandwidth for new destinations, not just the ones live today
Every Channel. One Real-Time Audience.
Real-time audience activation across channels
A shared data foundation for personalization across AEM, AJO, and Target
Unified B2B and B2C audience models
AI-ready audience and identity data
Reduced time from segment creation to activation
Measurable audience and campaign performance
Scalable governance across markets and business units
How We Prepare Real-Time CDP for Adobe's Agentic AI
We help clients prepare for Adobe's agent rollout on Real-Time CDP. That currently includes Adobe's AI Assistant and the Audience Agent, both still in beta, along with Product Support Agent as a cross-cutting support capability. Availability and licensing should be confirmed for each customer environment.
Talk to Our Adobe Real-Time CDP Expert
Hashout helps enterprises identify valuable Real-Time CDP use cases.